Your website should be built with search engine optimisation (SEO) in mind but once launched you need to get people to visit. Depending on the competition in your sector of the market this could present a great challenge but there are other channels available to help bring quality traffic to your site and drive conversions.
Organic SEO & Web Optimisation
Your site needs to be built with organic SEO in mind but you also need smart search engine optimisation strategies to be heard. We can help with the strategy and the analytics reporting to keep you ahead of the game.
Google Adwords Campaigns
Just as you would when opening a physical store, you need to tell shoppers (your audience) that you exist. Complement organic search efforts with PPC campaigns. Pay-per-click ads target specific keywords and allow you to reach an audience already interested in your product or service. It's scalable, measurable and flexible and can be tailored to suit every budget.
Social Media Campaigns
Your website is but one way of reaching your audience. Another powerful marketing channel is that of social media platforms such as Facebook, LinkedIn, Pinterest and the like. Talk to us to tap into the social media platforms to kickstart your campaign and increase leads.
Email is just one avenue that can be used to reach your target audience. Whether it be a third party provider or your own in-house newsletter application, we can help you expand your reach.